Privacy Policy

(Effective Date: July 7 2025)

1. Who we are

NS Residential, LLC (“NS Residential,” “we,” “our” or “us”) operates the website https://nsresidential.com (the “Site”) and the property-inquiry forms, chat widgets and email subscriptions offered through it.
Registered office: 11900 Wayzata Boulevard #216, Hopkins, MN 55305, USA (visualvisitor.com)
Data-Protection Officer: Privacy Officer – privacy@nsresidential.com – +1 952-544-0331 (mapquest.com)

2. Scope of this Privacy Policy

This Policy explains how we collect, use, share and safeguard personal information when you:

  • browse or interact with the Site;

  • submit a leasing inquiry, schedule a tour or apply for residency;

  • communicate with us by email, phone or social media; or

  • receive marketing communications we send.

It does not cover third-party websites that link to or from our Site.

3. Information we collect

Category What it includes How we collect it
Contact Data Name, email address, phone number, postal address Forms, chat, phone calls, email
Residency Preferences Desired move-in date, floor-plan choice, household size, pet info Forms, phone, email
Application Data Employer, income, credit history, background-check results Through our rental-application provider (e.g., AppFolio, Yardi)
Device & Usage Data IP address, browser type, referring URL, pages viewed, time on page Cookies, pixels and HubSpot analytics
Marketing Data Email-open/click rates, ad-network identifiers, cookie IDs HubSpot, Google Analytics, Meta Pixel, etc.

You may choose not to provide personal data, but doing so might prevent us from responding to your inquiry or processing an application.

4. How we use your information

Purpose Legal basis*
Respond to leasing inquiries and schedule property tours Contract / pre-contractual step
Process rental applications and conduct background checks Contract; legal obligation
Send transactional emails (application status, rent reminders) Contract
Send marketing updates, vacancy alerts and newsletters Consent (you can withdraw at any time)
Improve site performance and user experience Legitimate interest
Detect fraud, spam or security incidents Legitimate interest; legal obligation

*Under the EU GDPR (2016/679). Where GDPR does not apply (e.g., U.S. residents), we rely on the equivalent permissible grounds.

5. How and when we share information

We disclose personal data only to:

  • Service providers – cloud hosting, property-management software, payment processors, tenant-screening agencies, email platforms.

  • Advertising & analytics partners – Google, Meta, LinkedIn, HubSpot (device/cookie data only; no rental-application details).

  • Legal obligations – to comply with subpoenas, court orders or lawful requests from authorities.

  • Business transfers – if we undergo a merger, acquisition or asset sale.

We never sell or rent your personal information for monetary consideration.

6. Cookies and similar technologies

We use first- and third-party cookies to:

  • remember site preferences;

  • measure traffic (Google Analytics 4, HubSpot Analytics);

  • run remarketing campaigns (Google Ads, Facebook Ads).

You can control cookies through your browser settings or the opt-out mechanisms described in our Cookie Notice at https://nsresidential.com/cookie-notice.

7. Your privacy rights

Jurisdiction Rights you have How to exercise
EU / UK GDPR Access, rectification, erasure, restriction, data portability, object, lodge complaint with supervisory authority Email privacy@nsresidential.com or write to the address above
California (CCPA/CPRA) Know, delete, correct, opt-out of “sharing” for cross-context behavioural ads, limit use of sensitive personal info Click “Do Not Sell or Share My Info” in the footer or call +1 952-544-0331
Brazil (LGPD) Confirm, access, correct, anonymise, delete, portability, info about sharing, revoke consent Email privacy@nsresidential.com

We will verify your identity before fulfilling any request and respond within the timeframe required by law.

8. Data retention

  • Leasing inquiries – 2 years from last interaction.

  • Approved applications & tenancy records – length of the lease + 7 years (accounting/legal).

  • Marketing-list data – until you unsubscribe or 24 months after last engagement.

When retention periods expire, we securely delete or anonymise the data.

9. International transfers

We host data in the United States. If you are outside the U.S., your information will be transferred to and processed in the U.S. We rely on Standard Contractual Clauses (SCCs) or similar safeguards for EEA/UK/Brazil transfers.

10. Security measures

We implement:

  • TLS 1.2+ encryption in transit;

  • AES-256 encryption at rest (HubSpot CMS, AWS S3, etc.);

  • Role-based staff access;

  • Annual penetration tests and continuous vulnerability scanning.

No internet transmission is 100 % secure, but we strive to protect your data using industry-standard measures.

11. Children’s privacy

Our services are not directed to children under 13 (or under 16 where GDPR applies). We do not knowingly collect data from children. If you believe we have inadvertently collected such data, please contact us to delete it.

12. Changes to this Privacy Policy

We may update this Policy periodically. We will post the revised version on this page and update the “Effective Date” above. Material changes will be announced via a banner or email notification.

13. Contact us

Privacy Team
NS Residential, LLC
11900 Wayzata Boulevard #216
Hopkins, MN 55305, USA
privacy@nsresidential.com • +1 952-544-0331